At Simple we believe in being kind to skin, the planet, and people. Our soap-free face wash is free from colors, artificial perfume or harsh chemicals that can upset skin, making it perfect even for sensitive skin. We believe in continuously working to be kinder to the planet, so our Kind to Skin Moisturising Facial Wash is vegan and Simple is certified cruelty-free by PETA, we don’t test on animals anywhere in the world! Our Simple Moisturising Facial Wash is also 100% recyclable, yay! Dermatologically tested and approved, non-comedogenic, and ophthalmologically tested.